(GOP) Growth and Opportunity Project Report 2012

online.wsj.com/public/resources/documents/RNCreport03182013.pdf

As the co-chairs of the project, we were charged with making recommendations and assisting in putting together a plan to grow the Party and improve Republican campaigns.

We were asked to dig deep to provide an honest review of the 2012 election cycle and a path forward for the Republican Party to ensure success in winning more elections.
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The nation’s demographic changes add to the urgency of recognizing how precarious our position has become.

America is changing demographically, and unless Republicans are able to grow our appeal the way GOP governors have done, the changes tilt the playing field even more in the Democratic direction.

In 1980, exit polls tell us that the electorate was 88 percent white. In 2012, it was 72 percent white. Hispanics made up 7 percent of the electorate in 2000, 8 percent in 2004, 9 percent in 2008 and 10 percent in 2012. According to the Pew Hispanic Center, in 2050, whites will be 47 percent of the country while Hispanics will grow to 29 percent and Asians to 9 percent.
If we want ethnic minority voters to support Republicans, we have to engage them and show our sincerity.